As you might have known, Plot stated as a collab project between the winemaker Kevin Rossion, and a branding specialist Adam Kereliuk and his studio MEASURED-MOTHERED. 

Since the brand and labels get a lot of questions and interest, here's a link to the studio's point of view on the project that provides a bit of background on the choice of typography, iconography and more:

https://www.measured-mothered.com/work/plot-wines